
The challenge identified in the development of the brand was to create a visual concept that differentiated it from other competitors, distancing itself from the possibility of being seen as just another burger joint









Visual identity project made for the hamburger shop Open - Burger & Fun. In addition to creating the logo and visual concept, market research was carried out to reach the target audience. The result was acceptance of the brand by the local consumer, taking Open - Burger & Fun to a level of gastronomic and entertainment reference, adding value to the brand..